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Want to be IT? There’s a Kit for That!

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It is Fashion week (or more appropriately Fashion Month) in the Big Apple and in New York City the ladies and gents know how to take the latest and greatest trends from the catwalk and rock them on the sidewalk!

I would like to take a second to stress however, that the most important fashion accessory each and every one of you has is the one that’s with you every day of your life.  Do not forget about or neglect your skin!  Leather is in this year but not when it’s your face!

Fashion’s Night Out 2012 was on Thursday, September 6th, and I had the opportunity to shoot a product launch for some extraordinary ladies.  (Freelancing with the Billy Farrell Agency has it’s perks!)

So the skinny on great skin in 2012 comes to you by the Clarins girls in the form of their new product package for your beautiful face – the “It Kit”.

the “It Kit” at Sephora in Union Square, NYC.
photo credit: Jenny Kawa/ (c) BFA
the “It Kit” at Sephora in Union Square, NYC.
photo credit: Jenny Kawa/ (c) BFA
 Jenna Courtin-Clarinsat the launch of the “It Kit” at Sephora in Union Square, NYC.
photo credit: Jenny Kawa/ (c) BFA
Virginie Courtin-Clarins, Jenna Courtin-Clarins, Prisca Courtin-Clarins
at the launch of the “It Kit” at Sephora in Union Square, NYC.
photo credit: Jenny Kawa/ (c) BFA

Zombie Cream

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Morning After Face is what typically quickens the pace during that walk of shame.

Luckily for this fantasy reality world, it’s Zombie Cream to the rescue!

Wake up next to the man of your dreams – and then quietly sneak off to fix that hott mess before he sees the false eyelash stuck to your cheek!

(featured 0:48 – 1:18)

I had a great time working with the guys of Vicious Niche Media  in creating their promo video for their kickin branding company.  My character was originally called “Woman in Bed” but we affectionately renamed her “Hott Mess”.  

My favorite comment of the day was when I was sent back to make-up because I was “… still too hot, not enough mess”.  After seeing the finished footage, I believe they nailed it!  The only thing missing was the sweet sensation of early morning litter box breath.  I think it was Melanie Griffith’s character Lily Reed in the movie “Paradise” who put it best when she woke up one morning to her smiling husband and bright sunshine and chirping birds and so eloquently asked “Where’s the cat?” (‘What Cat?’) “The one that took a sh!t in my mouth.” Too bad they don’t make Zombie Cream for that!


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I have done some modeling for a campaign called “Be P.C.” for P.C. Progeny that was photographed and marketed by an amazing team of creatives in an art, information, media, and technology company called scenyc here in New York City.

The description of the company straight from the company website is “scenyc, inc. is an organization of designers, developers, artists, strategists and innovators who build businesses, brands, products and legacies.

They have a division in marketing called sputnyc and the photography branch is called photogenyc.

I mean, the creativity of this group is completely obvious just by looking at the names of their divisions as they all incorporate the company location of NYC so brilliantly!

The people at scenyc are professional and super cool at the same time and I highly enjoyed working with them.

They have their portfolio online and I wanted to mention it here as, I am featured on it a number of times.


Be the Party for P.C. Progeny by scenyc

Be Playful for P.C. Progeny by scenyc

Be P.C. for P.C. Progeny by scenyc

The Brilliant Heidi Hastings

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So I just want to share an amazing video that my friend Heidi did in school. super proud of her and all that she has in store for her future. The song and vocals are Florence + the Machine. The brilliant interpretation is all Heidi. ♥ you girl!!!

Check out her other videos on youtube  as well as her blog and be sure to follow her.

This girl is definitely going places.

Be the Party!

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Catch the new photo in P.C. Progeny’s “Be P.C.” ad campaign!

Jennifer Edwards Kawa for P.C. Progeny

One Tough Red Head

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Columbus Day 2011, the company First Person Sports held an Open Play event in Harrison New York. FPS used their mobile set up for the event however they also have a super awesome gaming facility in Fairfield Connecticut. Check out their website at or give them a call at 1-888-FPS-1337 and find out how you can have FPS at your next event!

The Open Play was a lot of fun and I have to say, the advertising rocked.


Femme Fatale Noir Inspired

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I recently went to see an amazing interactive play in New York City called Sleep No More.  It is a genius interpretation of Macbeth in a 1940’s noir setting and totally inspiring for pushing creative thinking to another level.  It would also serve as a crazy haunted house setting, totally appropriate for the upcoming Halloween season.


So in honor to Noir, I am re-posting another session shot by the amazing Heidi Hastings originally conceived as The Ghost of Christmas Future, a.k.a. The Grim Reaper.

What better way is there to die than from the glance of a femme fatale?